Graphic style
Our graphic imagery is made up of objects, people, charts, graphs and infographics. Here is how our graphic style comes together as an overall set.
Our graphic style elements are all grounded in the same style principles to ensure they complement each other.
Objects
Our graphics are designed to inform and engage audiences where photography is not practical or appropriate. Our graphic object style is clean, uncluttered and instantly recognisable.
People
Our people graphics are warm and engaging and designed to complement objects, charts and graphs. The style allows us to reflect the diverse societies that we live and operate in – we always aim to show a range of ages, ethnicities, genders, religions and abilities.
Motion
Always moving, we never stop
For 330 years our business has always moved forward.
We are constantly searching for the next possibility, and this spirit is captured in our motion design. Like our business, our brand never stops. Constant movement makes our style authentic and instantly recognisable as Barclays.
