Brief
To create a consistent brand experience by creating graphic and using existing brand elements to enhance the LSEG brand
To create a consistent brand experience by creating graphic and using existing brand elements to enhance the LSEG brand
Insight
Used a richer blue and developed a new custom typeface for LSEG and brought in traditional elements from Refinitiv one of LSEG umbrella companies.
Used a richer blue and developed a new custom typeface for LSEG and brought in traditional elements from Refinitiv one of LSEG umbrella companies.
Execution
Typography, OOH, Social, Illustration
Typography, OOH, Social, Illustration
Designers
Rohan Farrell, Daniel Bunston
Rohan Farrell, Daniel Bunston
Agency
Freelance
XYZ Type (creators of LSEG Motto custom font)
Freelance
XYZ Type (creators of LSEG Motto custom font)
