Brief
Create a culinary guide that will live on an app and in digital spaces to reach teenage student audiences.
Create a culinary guide that will live on an app and in digital spaces to reach teenage student audiences.
Insight
Freshen up the Frosty Jacks brand to engage more with Gen Z audiences by using bold and clean design principles and real life and candid photography.
Freshen up the Frosty Jacks brand to engage more with Gen Z audiences by using bold and clean design principles and real life and candid photography.
Execution
Print, Digital, Retouching, Photography,
Print, Digital, Retouching, Photography,
TV AD
Printed culinary guide
digital culinary guide
photography
online
creatives
Rohan Farrell (Design)
Leon Deeming (Copywriter)
Duncan Bancroft (Art Director)
Rohan Farrell (Design)
Leon Deeming (Copywriter)
Duncan Bancroft (Art Director)
agency
McCann
McCann
